Sense: A Zen-Inspired Poster Design

Bringing Eastern Aesthetics and Modernity Together

The inspiration for this design comes from the philosophy of Zen Buddhism, which emphasizes the attainment of enlightenment through meditation. The poster reflects the idea of seeing things with a pure heart, in the most beautiful and peaceful way. It is also inspired by the logo of SENSE, where three hills are partially covered by "clouds," symbolizing the hidden beauty that lies within.

What sets this poster design apart is its rich aura of Eastern aesthetics and wisdom, combined with a modern touch. The use of hand-made paper perfectly expresses the essence of things in ink, while also adding a sense of originality through its unique texture. The silk-screen print technique ensures that the ink strokes are reflected precisely on the paper, creating a visually captivating effect.

The realization of this design involved the use of hand-made paper, chosen for its ability to convey the essence of ink. The texture of the paper adds a sense of authenticity and originality to the design. The silk-screen print technique, different from traditional printing methods, ensures the accurate reflection of ink strokes on paper. Each poster is hand-made, making them limited in quantity and truly unique.

The poster's dimensions are 76cm x 57cm, providing ample space to showcase the intricate details and symbolism of the design. Through its simplicity and concise graphics, the poster effectively conveys the Zen philosophy and the overall corporate philosophy of SENSE.

One of the challenges faced during the design process was finding a consistent style that would match the English name, SENSE, with the logo and Chinese characters. Another challenge was presenting the complexity of Eastern culture in a simple form. However, through several rounds of discussion and research, the Dongdao Design Team successfully created a poster that beautifully captures the essence of Zen while maintaining a modern and expressive aesthetic.

When displayed in the store, the posters create a Buddhist atmosphere that resonates with customers and conveys the core values of SENSE. The design not only complements the logo and product packages but also serves as a visual representation of the brand's philosophy.

Created over a span of three months, this poster design is a testament to the meticulous research and dedication of the Dongdao Design Team. It carries the concept of the logo and corporate philosophy, conveying the sense of Zen philosophy in a visually captivating manner.

The Sense poster design has received recognition for its excellence. In 2015, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics. The Sense poster design stands out for its well-designed, practical, and innovative approach, contributing to a better world through its fulfillment and positive impact.